5 Factors to Consider When Creating Storefront Signs

When it comes to your storefront sign, it’s just like a flag which gives an indication to your prospective customers to saunter inside. The layout, graphics, text, images, logo and everything should be informative, visible, attention-grabbing, yet succinct. The display should also exude your store’s theme, culture and personality. Getting this done is not as easy as it sounds. Professional and experienced companies dealing in such products and services are able to do it with perfection.

So, let’s continue reading this article to learn about the tricks and tips to develop stellar storefront displays.

First Determine the Dimensions & Size

First, you need to understand how big your sign will be. This again depends on the space available and budget. How much space you have outside your shop and how much you can afford to spend on the design and installation matters a lot. Take measurements of the premises and consult about the dimensions with the manufacturer. Study the print brochures of the manufacturer if required.

Here are a few recommendations for you:

● For every ten feet of viewing distance, the ideal font size should be 1 inch in height. Say for instance, if you want your store display to be visible from a distance of 30 feet, the letters should be at least 3 inches in height.
● The overall size of the product should be proportionate and must not look small or clumsy from a distance.

Ask for a Template File

Get in touch with a sign maker and ask for a template file. This will help you make the display as per your business needs. The template can be sized in sync with the exact proportions required to make the product. Inquire if the provider is using an appropriate software application to create a custom template.

Font Consideration

You have a café selling grilled chicken or ham sandwiches and coffee. Your coffee shop is in a busy location where thousands of people pass by, either walking or driving away in their car. In this context, it’s imperative that you choose a bold font that is easily noticeable by passing people and vehicles. Avoid using script fonts because they appear as handwriting and won’t be legible enough to read.

If you already have a logo in place with a catchphrase, you can use that font for writing your brand name.

As far as the font size is concerned, ensure that it is visible from quite a distance. Take some time in deciding the size because the lettering height will take about 30-60 percent of the space.

Colors

It is recommended that you choose two colors for your store signage. You can always opt for a third color provided that you use a neutral shade to balance the 2 colors. The colors you choose should create a good contrast so that the lettering and texts are visible against the backdrop.

Some of the combinations that will work best for your store are:
● Blue and white
● Yellow and black
● White and black

Again, if you are using corporate colors, use not more than two to maintain brand consistency.

Descriptive Illustration of the Offerings

Only contrasting shades and typeface will not work for you. You need to use short illustrative descriptions adjacent to the primary text of your storefront display. This will give your customers an idea of what you are offering in your store. This is more applicable for ice-cream and art and craft shops.

So, if you have a coffee shop or eatery on a busy high street, have a word with any reputed company offering sign design services to get the most out of your investment.

9 Ways To Create A Fun Employee Referral Program

The success of an employee referral program hinges entirely on the active participation of employees, and we all know that in any organization employees are one of the biggest skeptics of any new program. It needs a lot of well planned interventions and communication to win employees over to your side and the same holds true with employee referrals. With referrals there is the added element of boredom setting in after sometime as the same process is repeated for every new opening.

Adding fun and excitement therefore becomes imperative to keep employees engaged with the program even after the initial euphoria over the program has settled down. Adding a bit of fun to the program helps keep things interesting and also spreads positive word of mouth about the program which helps to draw in more employees to participate in the program.

Below are some tips on how you can create a fun employee referral program that is truly appreciated by employees.

• The first and foremost thing to do is to add many more winners to the referral program instead of just one. The fun element goes up significantly if there are multiple chances of winning prizes throughout the program, even if the prizes are small in nature. For instance including movie tickets for someone whose referral manages to cross the 1st round of interview will add more excitement to the program.

• Surprise your employees every now and then by mixing things or adding new elements to the referral program. For instance you can introduce a double rewards hour where employees earn double the normal rewards for referrals made within that hour. Other ideas include holding surprise lotteries and raffles for employees whose referrals have made been successfully screened for interview.

• Hard to fill positions can be made fun by holding competitions with special prizes for employees who refer candidates for that position.

• Another way to keep things fun is to introduce limited time offers with attractive prizes where employees referring qualified candidates within that time frame earn special rewards.

• Gamification is a wonderful tool to promote fun and excitement in the program. Have a leaderboard displaying the points each employee has earned in the referral reward program and keep pitting them against each other to keep things interesting.

• Introduce points based rewards system where points are redeemable against prizes. Introduce bonus points from time to time for employees completing a specific action which adds more fun and surprise to the referral program

• Team competitions are another way to build fun into employee referrals. Special competitions between functions and departments with the winning prize going to the team with the maximum referrals are another way to promote both excitement and collaboration within teams.

• Organize drawings or raffles at scheduled times of the year. It could be in the form of a annual bumper draw like a vacation cruise or multiple small draws throughout the year for employees participating in the referral program

• Organize referral events and create videos and posters of employees having fun at these events and circulate them widely for people to relive those events and keep looking forward to the next one.

Adding fun to the referral program means putting your creative caps on and thinking from the point of view of what would interest employees and help them stay engaged and excited about the program. When you are able to think from that perspective, you are sure create a rocking and high-performing employee referral program.

The 5 Cs Of Writing

No two writers can write the exact same words… unless it’s copied of course! It is different for writers – each writer has their own style and thought process. With each piece, not only do the writers have to bring something new to the table, but also ensure that the content is delivered in the most effective way. Technical Writing is stricter in the usage of words and style of writing.
Since there are very few courses and companies providing technical writing services in India, not may are aware of the writing rules to follow for technical publications. One of the most important one being – following the 5 Cs of writing – Correct, Clear, Concise, Cohesive and Complete.
Even if you are someone with a signature message reflecting in all your content, these are a few basic foundations for a good write-up that you must follow.

Correct
No matter what your style is, readers may get put off with your improper use of words, grammatical mistakes and false appearance of any information. Do some research and use the correct terms. If there are numbers in your content, be sure of their legitimacy. Overall, bow-down to the established norms of the language. There are no negotiations here. Correctness involves not just grammatical and proper punctuation, but also technical accuracy.

Example:
Incorrect

1) Open Microsoft Word 2010.
2) Click the File tab.

There is no File tab in MS Word 2010. The file tab exists for Word 2013.

Correct

1) Open Microsoft Word 2010.
2) Click the Microsoft Office button.

OR

1) Open Microsoft Word 2013.
2) Click the File tab.

Clear
Even if targeted at a niche audience, you’ll need to write legibly. Make sure that even the broadest populace of your readers can understand the message, and choose the words wisely that will accomplish this task. Word choice is significant. Imprecise terms can obstruct the attempts to convey your thoughts properly. Effective syntax is thus essential.
Example:
Incorrect

• Enter the admin users – make sure it is blank.

• If you can add multiple under the users, for click ‘Add users’ and fill details.

Correct

• Ensure that the Admin Users field is blank.

• If you want to add multiple sub users under the Users menu, click Add Users and fill the details.

Concise
Being a writer is basically to find the best method of expressing oneself and to do so you need to be economical with your word usage. You don’t need redundancies in your text. Be sure not to stray away from the main topic. You can take out unnecessary words and divert your energy to those few, which you think may get imprinted onto the reader’s mind. It is always easier to read a 100 page document v/s a 150 page document saying the same thing!
Example:
Incorrect

• In order to print, click on the Print button. You need to click on Print to start printing.

• If you are a person who loves to have friends, then you are a person who is an extrovert.
Correct

• To start printing, click on the Print button.

• If you are a friendly person, then you are an extrovert.

Cohesive
As you lay down the words, make sure that every word reflects the essence of the message. The ideas should flow effortlessly through the piece. When you need to change a topic, connect the two sections to make a smooth transition. This would be easy if you can outline your plan and arrange the key ideas beforehand. Thus, logical movement from one idea to the next is indispensable.
Example:
Incorrect

As you know, MS Word provides you with multiple formatting options. To print a document, press Ctrl+P.
Correct

You have learnt in the earlier chapters about the various formatting options provided by MS Word. After you have entered and formatted all the text, you can print the file to create a hard copy of the document.

You can print a document from the File tab or use the keyboard shortcut Ctrl+P.

Complete
Remember – “No information is better than half information”. The content is your creation and you need to observe a type of discipline to keep all things together. Ensure that you complete the topic or procedure before jumping on to the next topic. Providing half information can be frustrating to the reader and sometimes even dangerous.
Example:
Incorrect

1. In the Registry Editor, go to: HKEY_CURRENT_USER\Software\Microsoft\Office\14.0\Word.
2. Delete the Data key.
Your problem is solved! Correct

To resolve the problem:
1. Close Microsoft Word 2013.
2. Click Start and type regedit in the Start Search text box.
3. Press the Enter key. A confirmation message appears.
4. Click the Continue button. The ‘Registry Editor’ window appears.
5. Go to: HKEY_CURRENT_USER\Software\Microsoft\Office\14.0\Word.
6. Select the Data key and press Delete. A confirmation message appears.
Warning! Deleting an incorrect entry may cause the computer to crash.
7. Click OK.
8. Close the Registry Editor window.
9. Restart the computer for the changes to take effect.

Your problem should now be resolved.

To a certain extent, all of these above characteristics intersect with each other. Sentences that are inaccurately punctuated will lack clarity, paragraphs that contain duplication are usually poorly structured, and writing that is inconsequential suffers lack of completeness. Hence, to communicate effectively, any piece of writing must demonstrate all five of these requirements.

Custom Picture Frames: The Wave of Picture Framing in the Future

Picture frames are not just borders for your artwork or photos to protect them. No, they’re more than just that. If you put the whole picture with the frame into perspective, then a picture frame is nothing less than clothes on your photos. If the framing is not done right, the result won’t really be pleasing. But when you have the right finishing, matting, and quality of frame, then it only enhances the picture or art work that is framed.

While you can get a really good picture frame at wholesale rates, you will obviously have to give away something. Sometimes that can be the matting that you’re looking for. Sometimes it can be the material used on the frame. One way or another, there is always a give, but not when you get picture frames ordered. With a customized picture frame, you basically unlock limitless possibilities to how your finished picture will look. You can get a variety of frame materials, mat, glass, and much more in different colours, sizes, and styles.

Artwork or Photo

The first thing to consider when ordering a frame is the picture that you want to get framed. Depending on whether it’s an artwork or a photo, there will be different types of materials required to complement it. For example, if you want to get your gothic artwork framed, then you can have a silver material frame embroidered in whatever style you like. On the other hand, if you want your graduation photo framed, then you can always do with an aluminium frame with a nice mat finish.

Once you have decided what you want to get framed, you should start measuring its height and width. After you have noted down the measurements, look for frame styles that best suit it. For example, a vintage photo will look lovely in a vintage frame, but may lose its charm with a more modern one. Another thing to consider is the colour scheme of your photo or artwork, and the room that will house the picture. For example, a whitewood frame will look elegant with a picture of a landscape. In the end, make sure that the colours are coordinating with other elements in your room.

Mounting Paper

Mounting paper is installed on the back of the frame. It serves the purpose of resting your artwork or photo, and is also known as a backboard. The mounting paper is as important as all the other factors in photo framing. Why? It’s because mounting paper provides protection to your artwork and photos in the long run. While it may not be visible when the frame is finished, it does count a lot when it comes to keeping your artwork or photo intact in the long term.

Matting

Matting is done on the mounting paper and around the artwork or photo to create borders beneath the framing. Matting is a fun and easy way to add life (colour) and decoration to your picture to enhance it even more. But then, it can be tricky business choosing a mat that best suits your picture. Mats are generally cut with square, rectangle, circle, heart, and oval windows, and other shapes as well. They also come in a wide range of fabrics, papers, and finishes that can complement your theme. Matting, in simple words, adds charm and protection to your pictures.

Glass

Glass is obviously used in frames to add protection to your artwork or photos from dust, dirt, moisture, and other similar things. If you are thinking of placing the picture in a sunnier side of your room, consider getting specialty glass. Specialty glass like UV reduction glass can reduce the UV rays that impact your picture, which in turn improves their lifespan. Glass may even help reduce the glare.

Frame

Last but not the least is the frame. The frame will have to be bigger than the picture, no surprise there. But what you’ll find surprising is the variety in materials. You can basically make a frame out of anything, but the common types include wood, metal, and plastic. Within these types, there are hundreds of frame materials to choose from. As mentioned before, frames can be a make or break situation for your picture, so choose wisely, and don’t shy away from taking your time!